News and Press Information About BeautyRiot.com|
Press releases <-- Back to main press area SAN FRANCISCO, CA -- (MARKET WIRE) -- 05/31/2001 -- BeautyRiot.com announces the release of Instant Makeover II, the virtual makeover that puts the power of makeup application into the hands of the user. Whereas other virtual makeovers require users to email a digital photo, then wait for it to be processed by a lab technician or computer algorithm, Instant Makeover II lets users immediately outline their own facial features from a digital or scanned photo. With Instant Makeover's unique outlining system the user can try on up to three shades of eyeshadow at a time, just as she would in real life, and she can choose one of six eyeliner styles or design her own. In addition to eye shadow and eyeliner, Instant Makeover users can also try on lipstick, lipliner, blush, foundation, brow color, contacts, hair color, eyewear and hairstyles. "Because the user defines her own facial features, Instant Makeover doesn't have the photo restrictions or time delay that other virtual makeovers do," said BeautyRiot president Kirsten Lambertsen. "And because it doesn't require an Internet connection, the user doesnąt have to worry about tying up the phone line or wasting time waiting for pages to load." In the Celebrity Looks gallery, all it takes is a click of a mouse to try on makeup styles inspired by some of Hollywood's hottest stars. A link to BeautyRiot.com is provided for tips on how to recreate those looks. Instant Makeover is a fast, free way to try on makeup and experiment with new colors and new looks. It can be downloaded from www.BeautyRiot.com with any Web browser and customized to fit. While not currently active, Instant Makeover has a shopping cart function that allows users to purchase cosmetics from an Internet resource or to print out coupons to take to their local retailer. The application can also be customized to partner's requirements. BeautyRiot.com is a portal for beauty enthusiasts, delivering content on makeup, hair, and celebrities, with features on the latest fashion trends and inexpensive ways to recreate them. For more information, go to www.beautyriot.com. Contact: Jamie Sammons Phone: 800-544-9024 x700 Email: jamie@beautyriot.com |