Coolest Underground Beauty Brands

Koh Gen Doh

It used to be that you could only find Koh Gen Doh in Tokyo or small, hard-to-find makeup stores where film industry makeup artists shop. But now you can finally stock up on this Japanese cosmetics line at big makeup meccas, like Sephora. Used in a ton of Hollywood films, these products are created specifically for hi-def cameras, and are super long-lasting. Says Stiles, “I’m a huge fan of their Maifanshi Moisture Foundation, $62. It’s such a flattering foundation with fantastic coverage, I use it all the time.”

Where to get it: Sephora.com