Coolest Underground Beauty Brands

Hourglass

Based in Venice, Calif., Hourglass Cosmetics is one of those ultra hip brands with sleek packaging to match its cool-girl status. And while we may be suckers for pretty packaging, it’s the stuff inside (natural, beneficial ingredients) that makes this label buzz-worthy. “Right now my favorite products from this line are the Femme Rouge Lipsticks, $30. The colors are so deeply saturated and beautiful,” says Stiles. “And they’re perfect for the bold lip trend that’s happening right now.”

Where to get it: HourglassCosmetics.com