When using bronzer for your cheekbones, use a “natural matte bronzer as opposed to one with shimmer” like Benefit Hoola Bronzing Powder, $28, says Miami-based makeup artist Marissa Nemes. (Shimmer will just draw attention to round cheeks.) Or you can use a foundation color two shades darker than your natural skin tone to help “create the depth,” says NYC-based makeup artist Quinn Murphy.

Make an “O” with your lips, and “draw a line right under the cheekbone where the cheek dips in a bit,” Nemes says. Then blend from the hollow of your cheek outward in each direction to diffuse the line and make it look more natural. “This creates subtle-looking shadows beneath cheekbones which emphasizes their shape while slimming the face,” says COVERGIRL makeup artist Pat McGrath.