About Us

The story behind the making of our company

Why’d we create Beauty Riot? Uh, for you, obviously. We know that you love to have fun with your look, try a million different hairstyles and eyeshadow shades, and NEVER look just like the girl sitting next to you (soooo boring).

So what’d we do? Well, for one, we built the virtual makeover tool — hundreds of hairstyles and makeup shades that you can play with on your actual face. Because while we’re totally with you that experimenting in real life is more exciting, there are only so many hair colors a girl can go through in one night in real life (but the sky’s the limit with Beauty Riot’s makeover tool).

What else? We also gathered (and are constantly adding to) our celebrity hairstyle galleries. Each pic has a how-to that’ll tell you exactly how to get the look and make it your own. You can find tons of new hairstyles to try — trust us, flipping through these gets addicting.

But we didn’t stop there ’cause we’re definitely not slackers. We also grilled the experts — celebrity hairstylists, makeup artists and fashion stylists — to get the insider secrets on how they turn A-list actors from regular gals to flawless-looking glamazons. Because we think that ALL of us deserve to have the tools celebs have — and at Beauty Riot, you get ‘em.

Want more? Geez, demanding much? Totally kidding. How about fun, interactive quizzes, where you can find out everything from the right earrings for your haircut to your secret rock star crush (that you didn’t even know you had)? Pretty cool, huh?

Bottom line: Beauty Riot is for you, so we hope you’re loving it, and we hope you’ll tell us what you think (the good and the nasty) by e-mailing us here.

Meet the Editors

Allie Flinn
Allie Flinn is an assistant editor at BeautyRiot.com and TotalBeauty.com. Originally from Bend, Oregon, she moved to Los Angeles five years ago to pursue her writing career. She studied English at Loyola Marymount University, where she honed her writing skills and got to read some pretty cool pre-1800 literature. She previously worked as the assistant editor of California Wedding Day. Here, she embraced her love of everything sparkly and pretty and was first introduced to the wonderful world that is the beauty industry. Her obsession with mascara and contour kits is rivaled only by her love of athleisure clothing. In her free time, you can find her training at her CrossFit box, attempting to be a chef and experimenting with her extensive makeup collection.
Kelly Searle
Kelly Searle is an editorial assistant at BeautyRiot.com and TotalBeauty.com. She attended Columbia College Chicago, where she studied film and photography. There, she found an online community of fellow beauty-obsessives, and began working as a makeup artist with their encouragement. She’s spent the past six years as a freelance makeup artist, photographer and stylist. She’s done makeup for many fashion look books, head shots, weddings and editorials. She loves writing about her experiences in the beauty field, and taking photos along the way. She lives in Los Angeles, and enjoys trying new products and sharing them with whomever she can.