When to Buy: Your Ultimate Shopping Calendar

Want to score deals without picking through last season's leftovers? Check out our ultimate shopping calendar and find out when to buy everything from boots to bikinis


Prime lingerie-shopping months are typically January and July. This is when Victoria’s Secret has their semi-annual sales, which is the best time to stock up on underwear. “It’s smart to buy in bulk during these blowout lingerie sales,” says fashion stylist Leila Wolford. “Keep an eye out for promotions like ‘buy two bras, get one free, or ‘5 pairs of underwear for $25.'”

But you’ll want to avoid Vicky’s (and really any lingerie store) in February, when everything is marked up and quickly picked over for Valentine’s Day.