Fair skin tones: If you don’t want to overwhelm your skin, try a sheer wine-colored purple lipstick, like Clinique Almost Lipstick in Black Honey, $15.
Medium skin tones: Skip the darker shades and grab a lavender hued lipstick, like Nars Larger Than Life Lip Gloss in Born This Way, $26. “You can wear it on top of lipstick or on its own,” says Doud.
Darker skin tones: According to Doud, “The darker the skin, the more blue-based the purple should be, so that your skin doesn’t look ashy,” says Maderich. He suggests Dior Dior Addict Lipstick in Mysterious Mauve, $30.