Women know that there are real problems and there are #GirlProblems — those relatable and hilariously true problems women talk about every day on social media: the pain of having a million hair ties until you actually need one, coming to terms with your new nail polish color and the struggles of going to the bathroom in a romper. #GirlProblems are definitively a girl thing.
Through the “One Less Girl Problem” campaign, Garnier Fructis Sleek & Shine is on a mission to solve America’s #GirlProblems — well, the hair ones, anyway.
The campaign celebrates the funniest #GirlProblems lighting up our collective social media feeds. And Garnier solves and responds to the #GirlProblems that relate to hair and frizz through humorous how-to instructional videos and other content.
To kick things off, Garnier has released a video featuring some of the most universal #GirlProblems as read by an audience that will likely never relate: average guys. Comedians like Judah Friedlander and Sandeep Parikh join in the festivities. Tune in to the conversation at OneLessGirlProblem.com.
Garnier Fructis Sleek & Shine is the No. 1 smoothing brand in the U.S. All its products — shampoo, conditioner and treatments — are aimed at delivering smooth hair and promoting long-lasting frizz control and shine.