My teen years coincided with the peak of Urban Outfitters’ popularity. After school, the massive location a few blocks from my high school was the place to be (and to obsess over adding to your graphic tee collection).
But if you thought that the store would be content to leave its hype in the early ’00s, you’d be wrong. These days, when I head into the chain I beeline past the cutoff Levi’s and into the beauty section. Urban has become an unsuspecting alt-Sephora for the beauty junkies amongst us. Prepare for a very pleasant surprise … and a very full shopping cart.