When I say “Urban Decay,” you say “Naked Palette.” When I say “Yves Saint Laurent,” you say “Touche Eclat.” Not for nothing, it’s a game beauty junkies could easily play. But if you’ve just barely figured out the difference between an essence and an ampoule, then decoding the world of Korean skincare brands (there are estimated to be a cool 2,000) might seem a daunting task. Not to worry though, we’ve got curated picks from the coolest and most impressive K-beauty entrepreneurs.
Here, we’re taking a peek at what to buy on Glow Recipe.
Sarah Lee and Christine Chang make natural beauty more glamorous and less granola with their tightly curated group of products sold on Glow Recipe — you’ll only find seriously effective skin care here. Even the most Instagrammable k-beauty moments (think: seaweed sheet masks) are science-backed. Lee and Chang tend towards homegrown brands with great history, strong stories and stellar botanical ingredients. Read on for some of the latest, greatest, must-add-to-cart-now items from Glow Recipe. They also schooled us here at Beauty Riot with the ultimate K-Beauty 101, for which we are forever grateful.