This is one myth I was thrilled was busted. “This answer may have been different 15 or 20 years ago, but today hair coloring products (home or in a salon) are loaded with extra conditioners,” says New York City hairstylist Ben Thigpen. Even bleach can be gentle if it’s properly used, says Clairol Color Director Marie Robinson. So don’t be afraid to color, but make sure you either see a qualified professional or very carefully follow your at-home instructions.