Net worth: $110 million

Here’s why it pays to be weird. Lady Gaga made $90 million this past year alone, thanks to all of the attention she gets. Her endorsement deals include MAC Cosmetics, Polaroid, and Virgin Mobile. And of course, there’s her music. So far she’s sold over 15 million albums worldwide, and a Russian billionaire reportedly paid $1 million to appear in her “Alejandro” music video.