The Hottest Trends to Wear This July

Ready to kick off your summer with a new wardrobe and beauty routine? Click on each image for tips to be completely on-trend this month!

Block Heel Sandals

Espadrilles, and flat, strappy sandals usually hold a monopoly on summer footwear, but this year is all about the mid-height block heel. Update your flat sandals with geometric block heels that give your legs a lift without the towering height or uneven heel shape that can cramp your summer style. The medium heel height makes them perfect to pair with shorts without being over the top, and -- most importantly -- very easy to walk in.

Easy Updos

The height of summer isn't the time to overthink your hairstyles. Between outdoor activities and vacationing, the last thing you want (or need) is a high-maintenance, product-heavy hair regimen. This July is all about simple updos that get the hair off of your shoulders in one fell swoop (or two). A simple low bun in the a.m. will work with your casual tank top and can easily be dressed up for night, leaving you more time to sip beverages poolside and soak up the sun.

Dewy Skin

Ditch the heavy powders and skip the bronzer this month, because one of the hottest summer accessories is fresh, dewy-looking skin. The key to dewy skin and that youthful, natural glow is hydration, hydration, and more hydration. For a smooth foundation, slough off dead skin cells with an exfoliator, add a hydrating mask to your routine, and finish with a touch of highlighter for a hint of glimmer.

Violet Lips

Now that it's July, it's time to stop reaching for that coral lipstick. This month, opt for a more unexpected color that carries the same punch and vividness -- violet. Vibrant, purple lips have been popping up all over the red carpet and they instantly catch everyone's attention. Take the color for a test drive with a plummy gloss and work your way up to a more pigmented lipstick, then pair your violet lip with a fresh face and nearly naked eye look to make your pout really pop.

Printed Shorts

Out of all the items in your summer wardrobe, your shorts probably get worn the most. Instead of solely relying on your usual jean cutoffs, invest in printed shorts this July. From florals to graphic designs, high-waisted cuts to looser fits, patterned shorts not only add a fun factor, but can also be super chic when styled correctly. The best accessory for both a day and night look? Smooth legs. Get to every hair with a Venus & Olay Razor in Sugarberry, $10.99. It has five blades that will exfoliate your skin as it removes hair, and the scented Olay Moisture Bars will soften your skin so you feel less dry post-shave. Then, pair your shorts with a bold-colored top or with a matching printed jacket for a fashion forward summer suit.

Ocean Blue Nails

July's hottest nail trend draws inspiration from the sea, so even if you're landlocked this summer, ocean blue hues will keep you cool. From light blues reminiscent of tropical Caribbean waters, to bright electric blues that mermaids would approve of, bright, aquatic blues are all on trend. The best part? These hues look great against bronzed summer skin and will instantly add a pop of color to any outfit.


Rompers aren't just for kids! The one-piece is making a comeback just in time for summer, and celebs like Elizabeth Banks, Blake Lively, and Brooklyn Decker have all been spotted in this versatile style piece. You still get the simplicity of a sundress (just throw it on and go!), but with the added coverage of shorts, and it goes easily from day to night. Dress it down for daytime activities, or accessorize with a belt, strappy heels, and a blazer for drinks or date night. Easy!

Undone Braids

With the weather heating up, July is the perfect month to banish your heating tools and embrace your natural texture, and messy, undone braids are the perfect way to do it. The braid trend has no sign of disappearing anytime soon, and more messy versions of your favorite plaits are a great way to carry them into summer. Loosen up your fishtails and French braids (or sleep on them!) for a free-spirited, disheveled look that is still pretty.

Soft Smoky Eyes

Summertime doesn't mean you have to break up with your smoky eye -- just lighten up. Instead of kohl-packed blacks and grays, reach for bronzy browns, warm caramels, and shimmery lilacs, and blend, blend, blend. The end result is a sultry, on-trend makeup look that adds depth and subtle drama for a night out, but stills looks fresh and wearable enough for the warm summer month.